End of Era....

When people ask me what is my influence with my brand, and what I model my store after I look to one store  and one store only Fred Segal. To me thats the top! As a LA store thats life. I grew up on 90210 and I studied what kelly and donna rocked. Fred Segal was everything. People build brands to sell them most times but I had to cry a thug tear when I read that Fred Segal was sold and closed. This building I posted is ICONIC and I hope to one day make people feel like this. Thank you Fred Segal for the inspiration and the legacy of a true LA brand.



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